How U.K. startups can improve Britain's image after Brexit by empowering their own brands

While intense political wrangling continues over the British government's plans for leaving the European Union, with the terms of the withdrawal agreement currently hanging in the balance, the impact of Brexit on U.K. businesses remains largely unknown. Although it undoubtedly presents significant challenges, it also creates new opportunities. And, whatever shape the post-Brexit landscape takes, "how Britain is perceived by the global community will be more important than ever," says brand marke...

A beginner's guide mastering a local social presence

For any business, the main social media goals are to increase brand awareness, generate leads, build customer loyalty, and boost sales. While larger businesses may be seeking to drive more traffic to their website, the top priority for small local retailers is to connect with their local community to increase footfall. And social media networks lend themselves very well to starting conversations with local consumers. To help you get started, marketing professional Marisa Sanfilippo shares h...

How to plan an exit strategy that aims for profitability

It's never too early to start thinking about your startup's exit strategy. And while it may seem counterintuitive, the best time to plan your future exit is at the very start of a new venture. Planning your exit in advance allows you structure the business with the end goal in mind. In this article, Bill Clark discusses how proactive planning can help you "increase and optimize your exit options," the questions you need to ask yourself as you begin planning your exit, and the key things to consi...

5 things to compare when choosing an ecommerce platform

With online sales set to continue growing, there's never been a better time to start your own online business—and there are plenty of ecommerce solutions available to help you get started. As with any other software, each ecommerce platform has its pros and cons and it's important to pick one that's a good fit for your business, enhances the customer experience, and offers a range of features to match your level of experience while allowing room for growth. Here, Manish Dudharejia discusses...

6 ways to leverage email to increase sales

Cold email campaigns can be very successful in generating leads, boosting conversions and driving sales. Among the billions of emails sent every day, the challenge is for your outreach emails to be the ones people want to open, read and act on. Here, Sujan Patel shares some top tips for boosting your click through rates by carefully tailoring your email campaigns, personalizing your cold emails, and making your emails sound like real conversations to help customers connect emotionally with your ...

Entrepreneurs: Your business is doing well, but what about your own mental health and wellbeing?

While there are many benefits to being your own boss, entrepreneurship can be demanding and stressful and the pressures of business ownership can leave entrepreneurs vulnerable to mental health problems. And when you're immersed in the day-to-day challenges of building a successful business, it can be easy to miss the initial symptoms. Anyone can find they're struggling with the challenges they face and it's important to "occasionally step back and consider how these are impacting their mental o...

The real customer acquisition cost formula

Understanding how well your business is performing, identifying weak spots in your strategies and taking appropriate steps to improve them can be challenging and there are several important business metrics involved. When it comes to improving profit margins, being able to measure the cost of convincing a potential customer to buy a product or service is crucial. Taking Google Drive, Salesforce as a B2B example and Facebook as B2C, Andrey Brych shares here some top tips for carrying out an accur...

The ultimate guide to email marketing

The digital marketing landscape is constantly evolving with new technologies and multiple channels available, yet email continues to be one of the most reliable and cost-effective ways to connect directly with consumers, increase brand awareness and build authentic relationships with your customers. With so many marketing emails vying for their attention however, the challenge is to stand out in an overcrowded inbox. To help you achieve your marketing goals, Chrisitina Perricone shares here some...

This chart will show you when you can multitask and when you can’t

Despite considerable research showing the human brain can't fully focus on more than one task at a time, employers continue seeking job candidates who excel at multitasking. Although becoming proficient at certain tasks makes it easier for us to quickly switch between them, we usually take longer to complete them—and we're more prone to making mistakes when our brain has to constantly refocus. According to some research however, there are times when juggling multiple tasks can be productive...

Women on the verge of entrepreneurship: Why you should and can take the leap today

Becoming an entrepreneur is less of a risk than women might think. Our commitment to meeting our responsibilities at home and at work—and a tendency to put the needs of others first—may account, at least in part, for why there are fewer female than male entrepreneurs. Yet our strong sense of values and commitment to honoring "any promise we make or goal we set" are also the "marks of the best entrepreneurs." And rather than letting them hold us back, we should embrace these traits and make them ...

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