Why founders need to learn these three things to scale their business

Being a founder often means having to perform almost every role in the business while you have limited resources for hiring. As the company starts to grow however, you'll have neither the time nor the expertise to cover every functional area of the business. And trying to do everything yourself is going to hinder your performance, limit your creativity and distract you from the strategic decision making that will determine the company's future. By cultivating a strong team of leaders to run...

5 steps to transform your idea into a profitable business using crowdfunding

Raising the finance you need to get a new business idea off the ground isn't easy. Investors generally aren't interested in your product until they see some traction, yet you can't gain any traction among consumers until you can build the product. This is why so many entrepreneurs are turning to crowdfunding to validate their ideas, build a customer base and raise the funding they need. Mark Campbell has seen entrepreneurs raise anything from $50,000 to more than $1 million this w...

5 common business struggles every entrepreneur will face

Starting and running your own business is never easy. Every entrepreneur has their fair share of business struggles to deal with and when you're juggling multiple responsibilities it's easy to feel overwhelmed at times. While there will always be obstacles for you to overcome, the better prepared you are the more likely you'll spot the hurdles coming your way rather than tripping over them. With that in mind, Shea Drake shares here the solutions to some of the most common business challenge...

Small businesses and flexibility: The rise of the remote worker

Cloud technology is shaping new ways of working and offering employees greater flexibility over when and where they work. And companies that offer flexible hours and remote working not only become more adaptable and responsive; they're also more likely to attract and retain top talent than companies with a rigid nine-to-five workday. Here, Damian Hanson explores some of the ways cloud solutions, including telephony systems, communication apps, and product management tools can help startups and s...

9 ways I built a stronger small business in 20 minutes or less

Small business owners know they need spend time working on the business instead of just in the business, yet it's often easier said than done. When it seems there aren't enough hours in the day for all the tasks involved in running the business, it can be hard to carve out time for activities aimed at growing the business. Although you may not have an hour to spare, you may find you have smaller bits of time even if it's just in 15-20 minute chunks. Here, Amanda Pressner Kreuser shares how ...

Startups are more vulnerable to fraud. Here’s why

The challenges startups face when trying to do something that's never been done before can lead to some occasional bending of the rules, unethical behaviour and in some cases outright deceit. Rather than being the culprits however, startup founders are often the ones on the receiving end of deception. When Jörg R. Rottenburger and Lutz Kaufmann found startups were more likely to be deceived in negotiations than mature firms, they set out to identify the cause. Here, they share what makes startup...

What businesses need to know post-GDPR

Many of the businesses reporting dramatic post-GDPR disruption to their email marketing may have sacrificed their mailing lists for nothing. In the rush to comply with EU legislation and the confusion surrounding the requirement to obtain positive opt-in consent, companies trying to preserve their mailing lists sent "last chance opt-in" emails to subscribers in a move that has backfired for many. And a significant number of businesses are still unsure about what they can and can't do, writes Dan...

13 ways to design an effective landing page

While any marketing campaign can benefit from an effective landing page, your social media or email marketing campaigns should always drive visitors to a highly optimized landing page. This standalone page has one specific purpose: to convince your visitors to act, whether it's to sign up, download, purchase, or seek further information. And a well-crafted landing page can generate more conversions than any other page on your website. To help you create a high-converting landing page, succe...

Applications open to WorldLabs £50k Elevating Ideas competition

UK-based WorldLabs is inviting entrepreneurs from around the world to enter its Elevating Ideas competition, with a chance to win GBP 50,000 (USD 64,800) non-dilutive funding. The top 10 teams to demonstrate their project's feasibility and growth potential will pitch to a panel of judges in front of a live audience at the Elevating Ideas Conference in London on 24th of November 2018. Around 50 startups will be exhibiting at the event and with more than 600 entrepreneurs and investors attending, ...

5 questions these VCs think founders should ask

Crafting a compelling pitch deck and preparing to answer tough questions from venture capitalists (VCs) can be daunting for any founder. And while you're focusing on what VCs are looking for in a startup, it's easy to forget that the founder-investor relationship is a two-way street. A pitch session isn't just about getting investors excited about your business and keen to be a part of it. It's also an opportunity for VCs "to make a case for why you should trust them or give them a cut of your b...

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