The complete, 12-step guide to starting a business

There are more opportunities than ever for starting your own business and while you need passion, persistence, and dedication to succeed, there are plenty of free or low-cost resources available to help you get to grips with the practicalities of starting and growing a business. Starting with the most basic question: Why do you want to start a business? Matthew McCreary shares here everything you need to know about starting a business in this 12-step guide to becoming a successful business owner...

The simple secrets of setting goals and actually sticking to them

Achieving important life goals is a challenge and we often get in the way of our own success. Making plans for the future and how we're going to change our lives for the better is the easy part; building new habits and overcoming adversity is more difficult. And we're prone to giving up at the first hurdle if we focus on the destination rather than the journey that will get us there, says Emre Kadıoğlu. In this blog post, he shares some top tips for creating a journey you'll enjoy by embrac...

3 cognitive design principles to create effective presentations

Following cues from cognitive psychology helps designers create products that are easy for people to understand and use—and you can incorporate the same elements of cognitive design into your presentations to maximise their impact on your audience. While we all have different personalities, preferences and motivations, there are some general principles of cognitive psychology that most people respond to and applying them to your next presentation will help you deliver a more "persuasive, interes...

Facebook marketing: How to drive demand, create loyal fans, and grow your business

  Leveraging social media to establish your brand is no longer an option; it's an essential part of your overall marketing strategy. And, as the world's largest social network, Facebook is the leading platform for promoting and growing your business. To reach your target audience and acquire new customers, you need to understand how the platform works and apply best practices to get the most out of the marketing opportunities it offers. Here, Megan Conley shares the ultimate guide to creati...

13 strategies your brand can learn from YouTube celebrities

Your personal brand is how you present yourself to the world and it plays an important part in marketing yourself to potential employers, clients, business partners, or investors. Personal branding is all about the impression you make on others and, as such, it's important to remember that everything you share socially contributes to your personal brand. Every tweet you send, every status update and photo you share on social media, and every public comment you make, all reflect your values, atti...

The 4 biggest lessons I learned building a startup in Scandinavia

Sweden has a thriving startup ecosystem, with Stockholm's prolific tech hub producing more billion-dollar companies per capita than any other region in the world after Silicon Valley. "Scandinavian countries are good places to test out ideas and products as we are often early adopters, priding ourselves on our ability to keep our ears to the ground," writes data protection specialist and startup founder, Egil Bergenlind. Here, he shares his experience of building a startup in Sweden and the less...

This accelerator is helping to solve some of the world's most pressing environmental problems

It's said that more than 50 per cent of new businesses fail within the first five years, yet the five-year survival rate of startups that participate in business incubators or accelerator programs is reported to be between 75 and 87 per cent. Accelerators can also help cut the cost of launching a startup by as much as 50 per cent, writes Kate Harrison. Here, she interviews Dawn Lippert, CEO of Elemental Excelerator—an accelerator in the non-profit sphere—to discover how it differs from othe...

How to define your target market

The better you understand your target market, the better you'll understand how and where to reach the people most likely to buy your products or services. Defining your target market is one of your most important tasks as an entrepreneur as it lays the foundation for every aspect of your overall marketing strategy. "The right target market increases your chances of success because you can communicate better with a well-defined group," writes Tim Berry who shares here his top tips for accurately ...

If you want a dream career, ask yourself these 3 questions

Many people stay in an unfulfilling career, or continue working at a job they're not enthusiastic about, because they want to retain the salary, benefits or status it confers. They dread Monday mornings and Friday afternoons can't come soon enough. When work plays such a big part in our lives it shouldn't be "this negative thing that people resent," says entrepreneur, blogger, and podcaster Darius Foroux. Here, he shares here three questions you need to ask yourself to help you fi...

Why learning more isn’t always better

Entrepreneurs often spend much of their time consuming information when it might be better spent putting their ideas into action. With 24/7 access to free online courses, blogs and podcasts making it easier than ever to further our education, "constant reading, researching, and learning can give aspiring entrepreneurs a false sense of accomplishment," says Aytekin Tank. Here, he explores the importance of stimulating your creativity by approaching each new venture with a fresh curiosity, re...

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