How to promote your business

Marketing is an ongoing challenge for any small business and when you're just starting out you have the additional challenges of a tight budget and lack of marketing experience. Nevertheless, there are effective yet affordable ways for you to spread the word about your business and reach new customers with a few basic skills. To help you get started, Poppy Mortiboys-Harrison shares here a beginner's guide to business promotion that includes a crash course in marketing jargon and different t...

12 storytelling techniques to supercharge your pitch

Storytelling is a powerful tool for creating an emotional connection with your audience—and that emotional connection can be crucial to securing funding for your startup. A well-crafted investor pitch needs to hook your audience from the very beginning—and hold their interest until the very end—with a compelling and authentic narrative that generates enthusiasm for your product, your company and your brand. "Facts tell but stories sell," says David Bailey, who shares here the storytelling techni...

Business angels invest €1.2 billion in Spanish startups in 2018

Angel investment in Spanish startups is up 44 per cent on last year, with Barcelona taking the lion's share. While there have been fewer deals, they've increased in value bringing the total amount to EUR 1.217 billion as of October 2018, writes Tim Hinchcliffe. The top investment rounds range from the EUR 11.8 million raised by Travelperk in one of their two funding rounds this year, to the EUR 430 million raised by Letgo. And the top city is Barcelona with EUR 731.4 million,...

10 influencer marketing trends to keep your eye on

Consumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...

How to overcome your fear of failure

Fear of failure is one of the biggest obstacles to success and to overcome your fear, you need to change how you perceive failure. What one person considers a crushing defeat, another sees as a minor setback and a learning opportunity. "The chips aren't always going to fall where you want them to — but if you understand that reality going in, you can be prepared to wring the most value out of the experience, no matter the outcome," writes executive career transition coach Susan Peppercorn. ...

The dark side of inflexibility

Managed properly, flexible working can be as good for employers as it is for employees and companies that aren't embracing the trend toward remote working may find it increasingly difficult to attract and retain top talent. That's not to say that remote working is always plain sailing however—especially for digital nomads who travel the world, living and working remotely in different locations for several weeks or months at a time. In this article, Mark Frary explores how inflexibility can make ...

It’s time for small businesses to get serious about Brexit

The small businesses most likely to thrive post-Brexit are the ones that are already one step ahead of their competitors in planning how to minimize their exposure to risk and maximize their opportunities. As it currently stands the UK is due to leave the EU on 29 March 2019, with a transition period that's due to end on 31 December 2020. While the nature of the UK and EU's future relationship remains uncertain, "very few businesses are going to be immune from the fall-out," says Matthew Cu...

How to protect your small business against a hard Brexit

While some groups are campaigning for Britain's exit from the European Union to be halted altogether, the current political focus is on the terms of the split. After months of negotiation the UK and EU have agreed the draft text of a Brexit deal and, despite continuing controversy, the countdown to Brexit continues. While the implications for small businesses remain uncertain, there are some precautions you can take to soften the impact. In this article, Usman Raza discusses "9 areas your startu...

The mindset game: 7 lessons for every entrepreneur

While there's a wealth of information and guidance available to help you develop all the practical skills you need to achieve success as an entrepreneur, developing the right mindset can be more of a challenge. In these seven lessons for mastering your mindset, Jesse Nieminen shares some top tips on stepping out of your comfort zone, managing your ego, being honest and realistic, putting the company first, setting a good example, keeping your values and expectations aligned, and maintaining a po...

A new study reveals 70 percent of workers say they are actively looking for a new job. Here's the reason in 5 words

With research showing the majority of employees in the U.S. are either actively looking for a new job or thinking about it, business leaders need to consider how to increase job satisfaction if they want to retain their best employees. Marcel Schwantes shares here "some of the more glaring findings" from research into what's causing such high levels of job dissatisfaction. He also reveals the "one overarching issue organizations need to address" and the steps organisations can take to improve th...

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