13 of the best SEO tools for auditing & monitoring your website in 2019

As a small business owner, search engine optimization (SEO) is an important part of your marketing strategy. SEO improves your website's performance in Google searches to increase the visibility of your business, drive more visitors to your site, and build trust in your brand. And good SEO practices improve the user experience, which in turn helps boost your conversion rate. The best way to ensure a high ranking for your site in Google's search results is to understand how Google evaluates a web...

How SEO and content marketing work together to fuel your online success

When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing a...

Reflecting on my failure to build a billion-dollar company

The secret to success is to set the right goals. And to set the right goals you need to pursue the right definition of success. In a society that glamorizes wealth and power, it's easy to lose sight of your true mission as an entrepreneur. "For years, my only metric of success was building a billion-dollar company. Now, I realize that was a terrible goal," says founder Sahil Lavingia. Here, he shares how redefining his definition of success and realigning his goals helped him salvage his failing...

The simple reason you are failing to be successful

Overcoming obstacles to achieve realistic yet challenging personal and business goals creates a tremendous sense of satisfaction, yet many people get in the way of their own success by consistently engaging in self-sabotaging habits. "It is one thing to have big aspirations -- it is another to achieve them," writes motivational public speaker and self-development author Brian Tracy. Here, he shares a video highlighting four of the most common obstacles to accomplishing goals and how making chang...

Resilience: The antidote to burnout for entrepreneurs

Starting and running a business can be stressful and even the most committed entrepreneur isn't immune to burnout. Resilience is the key to overcoming stress and even if you're not a naturally resilient person, you can learn to develop a resilient mindset. "Resilience is not about being able to power through the challenges and keep going. It's about developing the skills to adapt, recover, and recharge ourselves," writes leadership and executive coach, author, and speaker Beth Kennedy. Here, she...

Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here s...

Survey finds cash-strapped startups thrive

Estimating your start up costs and getting to grips with cash-flow forecasting can be daunting for any first-time entrepreneur or small business owner, yet a new survey shows it may take less funding than you think to launch a new business. The survey also confirms that successful entrepreneurs have a tenacity and tolerance for uncertainty that helps new businesses thrive despite starting out on a low budget. Andrew Martins shares here key findings from the research, which "sought to understand ...

How to find motivation based on your individual work style

Motivation underlies every aspect of human behavior and it's the driving force that keeps us moving forwards to achieve our goals. "Whether you're working on a big goal or just trying to get revved up for the day, getting and staying motivated can be a challenge," writes Gwen Moran. And what motivates one person may not motivate another. Here, Moran shares some top tips to help you identify the key factors that motivate you to do your best work and how to use them to your advantage to keep ...

No risk, no reward: 3 top TED talks on how to take more risks

The greatest opportunities in life come from taking risks. Not all risks will pay off yet allowing fear to keep you in your comfort zone rather than embracing risk as an opportunity to succeed means you're probably sabotaging your best chances of success. Here, Amy Vetter shares three TED talks that explore risk taking and how celebrating failure, accepting rejection, and gaining the confidence to take on bigger and bolder risks will help you "seize opportunities when they arise and perhaps...

10 reasons why your exit strategy is as important as your business plan

It's never too early to think about your exit strategy and the sooner you start planning the better. While it's not easy to think about your exit when you're just starting out, having an exit strategy worked out in advance helps you structure and develop the business to achieve the best exit for you and the company. And a solid exit strategy is something every investor will be looking for. "The earlier you establish your exit strategy, the clearer the vision for you and your company becomes," wr...

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