This chart will show you when you can multitask and when you can’t

Despite considerable research showing the human brain can't fully focus on more than one task at a time, employers continue seeking job candidates who excel at multitasking. Although becoming proficient at certain tasks makes it easier for us to quickly switch between them, we usually take longer to complete them—and we're more prone to making mistakes when our brain has to constantly refocus. According to some research however, there are times when juggling multiple tasks can be productive...

Women on the verge of entrepreneurship: Why you should and can take the leap today

Becoming an entrepreneur is less of a risk than women might think. Our commitment to meeting our responsibilities at home and at work—and a tendency to put the needs of others first—may account, at least in part, for why there are fewer female than male entrepreneurs. Yet our strong sense of values and commitment to honoring "any promise we make or goal we set" are also the "marks of the best entrepreneurs." And rather than letting them hold us back, we should embrace these traits and make them ...

What it takes to successfully scale your startup

The transition from startup to scaleup can be challenging and it's important to have an effective strategy in place to prepare your business for successful growth. The key is to lay a solid foundation that will help you achieve a healthy growth rate. If you scale too rapidly you risk making mistakes that may be difficult to remedy later and if you scale too slowly you could miss out on valuable opportunities, says Bill Clark. Here, he shares a few things to keep in mind when planning your scalin...

Seven steps to achieve product market fit

The biggest cause of startup failure is running out of money before achieving product-market fit. "Entrepreneurs often get so excited about what they have built that they overlook the market demand/need and they build a solution in search of a problem," writes Pourya Moradi. To help you achieve repeatable, scalable and profitable growth, he shares here a seven-step guide to achieving product market fit—from accurately identifying the pain point to maintaininga healthy customer lifetime value to ...

A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...

Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—wh...

How to build (and maintain) an effective LinkedIn network

A strong business network helps you thrive as an entrepreneur and helps your company prosper. And given how easy it is to connect with people through online networking, it's more important than ever to focus on establishing genuine connections and nurturing mutually beneficial relationships. As the leading platform for professional and business networking, LinkedIn not only helps you create and nurture online relationships it can also help you build better face-to-face relationships. Here, Lizab...

Let's talk about startup costs

Instead of accepting conventional wisdom at face value, you need to make sure it's the right advice for your business. When it comes to being profitable, the usual advice to startups is to focus on increasing revenue and not worry about reducing costs. While that's often good advice, you need to make sure it's right for your current situation. "It's natural to want to do what other people are doing. But what everyone else is doing might be bad for you," says Justin Jackson. In thi...

How to choose a business partner (infographic)

Choosing a business partner may be one of the most difficult business decisions you'll ever make. Launching a new business can be daunting and while there are numerous benefits to forming a partnership rather than going it alone, choosing the right partner is crucial to the success of the business. There's a lot to consider before jumping into a partnership. Here, Rose Leadam shares an infographic to guide you through the process—from how to decide what you're looking for in a partner to the ess...

Why "no" is the hardest word for VCs, and how to boost your chances of a "yes"

Startups with high growth potential spend money faster than they can make it, which means early stage founders have to put a lot of time and effort into seeking finance. Every year thousands of entrepreneurs turn to venture capital (VC) firms, yet raising money from VCs is a challenging process and the odds of success are very low. "But if it provides any consolation, it's often as hard for VCs to say "no" as it is for founders to hear it," says Kjartan Rist. Here, he shares the reasons a VC may...

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