How to cope with anxiety and stress at work: 5 psychology techniques

Most people experience a certain level of anxiety and stress at work. It's what keeps you alert and focused when a deadline is looming, for example. When you constantly experience symptoms of work-related anxiety and stress that reach an uncomfortable level however, you may want to address the root cause rather than reaching for a quick fix. In this article, performance psychologist Helen D'Silva shares the strategies and techniques that will provide long-term benefits and help you thrive i...

4 reasons why failure can lead to spectacular success

Many startup founders, entrepreneurs and business leaders experience failure, often multiple times, before they become successful. While it's natural to fear failure, the road to success rarely offers a smooth ride and being able to handle setbacks is crucial. However, it's not failure in itself that's important; it's how you respond to it that matters. And failure is only as useful as the lessons you learn from it. Here, LaRae Quy shares four reasons why failure can lead to success and how you ...

Purpose, passion and profit: 3 ingredients for business success

While purpose, passion and profit are key ingredients, you need to follow the right steps when creating a recipe for business success. Your purpose is what motivates you to get out of bed every day, your passion brings your purpose to life, and profit is essential for a sustainable business. "To succeed in business you have to know where you're headed, so you can make a plan with the proper strategies and tactics to reach your goals," writes Kendra Sette. Here, she shares how to bring the e...

The ultimate guide to get started on your business idea

Starting your own business can be a daunting prospect and you need to carefully weigh up the pros and cons, especially if it means having to give up the security of regular employment and a steady income. People start businesses for a variety of reasons. You may have an idea for a product or service that will help solve a problem or a passion you want to turn into a thriving business. Or maybe you just want to be your own boss. Starting a business isn't the right move for everyone however. To he...

Jane VC wants to make it easier for female founders to pitch for funding

Despite their growing numbers, female entrepreneurs are still struggling to attract the same level of funding as their male counterparts. Networks play a crucial role in raising capital, yet women often find it difficult to access the right kind of networks to establish their credibility and get in front of the right investors. Here, Cari Sommer shares how the founders of a new venture capital fund are helping female entrepreneurs overcome the additional hurdles they face by building "a new inve...

4 essential Twitter marketing tips

Twitter can be a valuable marketing and customer service tool and an important part of your overall social media marketing strategy. Used effectively, it offers you a platform to share content, monitor and engage in conversations, interact with influencers and customers, and build a community of followers. Things move very quickly however and the key to a successful Twitter strategy is quick conversations and engagement. In this article, small business owners and social ...

8 of the biggest mistakes entrepreneurs make when presenting to investors

Pitching your business to potential investors can be a gruelling process. You need to create a well-crafted pitch deck that captures your audience's attention with a compelling narrative that demonstrates your strengths as a business. And you need to be prepared to answer some tough questions. Business growth expert Scott Duffy has years of experience, both as an investor and as an entrepreneur raising funding. In this excerpt from his book Breakthrough , he shares some top tips on how to a...

How to protect your company’s most valuable asset: your brand

With the increasing use of programmatic marketing and automated advertising, brand safety is a growing concern for marketers. A badly placed ad can ruin a brand's reputation and businesses need to take steps to ensure their ads don't appear alongside the kind of content that conflicts with their brand image. Yet there are many other potential threats you need to be aware of. And that means taking a much broader approach to protecting your brand, says Andrew Schydlowsky. Here, he shares his top t...

5 insights into human behavior that will boost your sales and marketing

Understanding human behavior and what motivates people to make a purchase is key to the success of any marketing campaign. There are several personal, psychological and social factors that influence the way consumers think and act when it comes to buying goods and services. And successful salespeople and marketers use their understanding of these factors to appeal to consumers and persuade them to take action. Here, digital marketing strategist Ted Chong explores "five common human tendencies an...

What is conscious consumerism?

As a growing number of consumers become aware of the social, environmental and ecological impact of their purchasing decisions, businesses have to keep up with the growing demand for greater responsibility and transparency. And the rise of conscious consumerism means brands that demonstrate a commitment to ethical and sustainable practices are in a better position to build customer trust and loyalty. Here, Scarlett Cook shares a guide to conscious consumption, how to incorporate it into you...

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