The single most important skill for successful business leaders

While being responsive to changes in the market, untapped customer needs, or unsolved problems is more important than ever, achieving a successful transformation is a major challenge for any business leader. Even the most successful businesses reinvent themselves to continue growing and your long-term success may depend on how well you make the jump "from a flattening growth curve to a more promising arc." Here, Sanjiv Yanjnik shares how to manage three critical variables so you can "make sure t...

Forget about growth. Here’s the metric that really matters

The key to achieving sustainable growth is knowing which metrics matter the most during a product's lifecycle. While customer acquisition is a key activity for any business, the success of every SaaS company relies on recurring revenue. If a customer feels they aren't getting value from a product, they cancel their subscription—and that represents a lost revenue opportunity for the business. For product management, the problem is deciding whether to prioritize "what gets new people to sign ...

How to use a logo to reinforce one’s personal branding

Personal branding is all about creating a brand around yourself, rather than a company. It's how you represent yourself in a way that resonates with your audience and position yourself as an influencer or expert in your field. Just as a business logo is a key element of a company's overall brand image, having your own personal logo helps you get noticed and sets you apart from your competitors. In this blog post, Dan Schawber shares some top tips on how to create and use a logo, and the key desi...

AO and L Marks launch a new accelerator for e-commerce startups

A global search is underway for startups keen to develop innovative and customer-centric e-commerce solutions, with applications now open for a new accelerator programme in the North West of England. Online electricals retailer AO is partnering with London-based global startup accelerator L Marks to launch the AO Innovation Lab. Based at AO's high tech, high spec premises at Parklands in Bolton, the 10-week programme offers startups expert mentorship, opportunities to trial products at scal...

The ultimate guide to branding in 2019

With so many options for consumers to choose from, it's your brand that sets your business apart from your competitors. Branding is a powerful business tool and in an ever-changing marketing landscape, you need to constantly re-evaluate your branding strategy to keep pace with the latest trends in technology and consumer expectations. The competition to win customers is tougher than ever and businesses that don't take full advantage of branding and marketing opportunities will be left behin...

4 things I've learned from running a startup for 10 years

No one succeeds alone. There's a proverb that says "it takes a village to raise a child" and founding a company is a lot like raising a child. It requires the input of an entire community to gain experience, learn and grow. And while there's no "one-size-fits-all" guide to success, there are some universal truths that can help you steer your new venture in the right direction. Here, artificial emotional intelligence pioneer Rana el Kaliouby shares what she's learned about four key...

How to start a digital marketing agency without outside funding

Raising start up capital is one of the biggest challenges entrepreneurs face, yet starting a successful business with no outside funding may be easier than you think. While it doesn't take a lot of money to build your own digital marketing agency, it does take time, effort and commitment. And although some people may see it as a disadvantage, starting out on a tight budget can be beneficial as it helps you to be self-sufficient and to focus on what's essential to the business. Here, Aaron A...

A post-Brexit future for entrepreneurs: How to navigate an uncertain climate

The U.K. can still maintain its reputation as a prime destination for startup founders—despite continuing uncertainty over its future as a major European hub for innovation. While there's much debate about the outlook for foreign investment, talent acquisition, and the flow of data, the UK should still be seen as "a fantastic ground for innovation and business development," says Ivan Mazour. Here, he shares how entrepreneurs can effectively navigate the current environment to avoid potential stu...

8 pitfalls for freelancers to avoid

  Advances in technology, the increase in co-working spaces and the growing popularity of remote working are allowing more people take up freelancing instead of regular employment. While the prospect of being your own boss—with the freedom to choose the projects you work on and the flexibility of creating your own schedule—may seem appealing, there are some major pitfalls you need to avoid. "Freelancing has a learning curve, and it can be perilously steep," warns Michael Stov...

Brexit survival guide for start-ups and small businesses

The continuing political turmoil and prolonged economic uncertainty around Brexit is already impacting UK businesses, making long-term planning more difficult. Small business growth is stalling amid fears that any "decisions made with confidence today could be ill-advised tomorrow." And, with not knowing what to expect, fewer than a quarter of the UK's small businesses have started adapting their business processes. In this Brexit survival guide, Henry Williams shares the key areas you need to c...

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