Using experiments to launch new products

Innovation can help your business to grow. And when it comes to introducing new products or services, experimentation can help you refine your ideas and decide which one to go ahead with before you commit significant resources to the project. Yet many companies miss valuable opportunities because they don't know how to experiment effectively. If you're looking to test new products experimentally—and understand how introducing them may impact your business—Jeff Fossett, Duncan Gilchrist and ...

The principles of early-stage product development

Consumers only think they want all the bells and whistles until they try using an overly complicated product. And technology products can quickly become overloaded with features when you start adding extra capabilities rather than focusing on real user need. "When it comes to product development, I've made more mistakes than I care to admit. I've over-complicated, over-built and over-promised — sometimes with disastrous results. But every failure pushed me one step closer to figuring out what wo...

Afraid of public speaking? 7 tips to do it well

Although public speaking is one of the most important skills to develop, many people are so afraid of giving a speech or presentation they'll avoid it altogether rather than learning to master it. Fear is a natural response to danger that prepares us to either confront or avoid a threat to our safety. Yet the fear of rejection, ridicule or humiliation can trigger the same response with symptoms that range from mild discomfort to intense anxiety. To help you overcome your fears and...

The top 10 tools for tracking your web metrics

It's often the small details that can make the difference between success and failure and that applies as much to your website as any other aspect of your business. To increase your reach and engage potential and current customers alike, you need to develop an effective strategy and this is where web analytics comes in. Tracking the performance of your website helps you identify what works and what doesn't—and where there's room for improvement. And even the most basic website metrics can h...

The ultimate guide to responding to positive and negative Google reviews (with examples)

Rather than necessarily being bad for business, negative online reviews offer you an opportunity to improve your customer service and brand perception while positive reviews provide opportunities for engaging with customers and showing your appreciation. It's important to remember that failing to live up to a customer's expectations may reveal aspects of your products or services that need improving. Whether it's a case of protecting your reputation or enhancing it, what matters most is how you ...

Research: When getting fired is good for your career

Almost half of all business leaders experience a major setback at least once in their career, yet research shows most of them go on to become CEOs. And even being fired or laid off, which is often seen as the worst-case scenario, "doesn't necessarily have catastrophic effects" on their future prospects. Here, leadership experts Elena Lytkina Botelho, BJ Wright, and Kim Rosenkoetter Powell share key findings from their research and some specific things leaders can do to "make sure that a maj...

Social media mistakes all small business owners should avoid

Social media can be a great way for small business owners to build brand awareness, reach potential new customers and interact with existing customers, all of which can directly impact sales. While it's important to choose the right platform and have an effective strategy in place, it's also crucial to avoid making the kind of mistakes that can damage your reputation. To help you build and maintain your credibility on social media, Jared Hecht shares here the six most common errors that "can lea...

Why cooperating with non-GDPR compliant companies can actually put your own company at risk

While your own company may have the right processes in place for GDPR compliant collection, storage and processing of personal data, working with third parties that aren't equally compliant puts your reputation at risk. Exploring the issue from a marketing perspective, Maciej Zawadziński shares here the most likely GDPR-related scenarios to affect your business, the implications of not checking whether the businesses you partner with are GDPR-compliant, and how you can verify your partners to av...

How to start your own business while you’re still employed

Building your own business without having to give up the financial security of a regular salary can be a great way to test the water and validate your business idea before taking the plunge into full-time entrepreneurship. Many successful entrepreneurs start working on their business as a side hustle. And while it may be hard work, research shows they're less likely to fail than those "who jump in without having the safety net of employment," writes Pratik Dholakiya. Here, he shares his top...

6 critical skills to master as a business leader

Building a new business from scratch often means having to work long hours juggling numerous roles and responsibilities, which could be anything from strategic planning and finance manager to sales and marketing or project management. And when you're immersed in the day-to-day running of the business "it can be challenging to know which skills to focus on first." With that in mind, early stage entrepreneurs from YEC Next share their top tips on the skills and abilities you need to master for suc...

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