How to write a great value proposition [Infographic]

Your value proposition is an essential component in your overall marketing messaging. It doesn't just tell potential customers how they'll benefit from your products or services. It explains how you're solving their problem or improving their situation in a way your competitors can't. It describes the unique value you offer your customers that they won't get elsewhere. And it can make all the difference between losing the sale and closing it. Here, Lindsey Kolowich shares some top tips for ...

How to use SEO to build your brand

  The ultimate goal of search engine optimization (SEO) is to grow your business by driving more traffic to your website. There are numerous on-page and off-page techniques you can use to boost your visibility and the higher your website appears on search engine results pages (SERPs), the more traffic you'll get. "When optimized properly, your company website can boost your brand image and increase your online authority," writes Lauren Wiseman who shares here some top tips for building...

How to promote your business

Marketing is an ongoing challenge for any small business and when you're just starting out you have the additional challenges of a tight budget and lack of marketing experience. Nevertheless, there are effective yet affordable ways for you to spread the word about your business and reach new customers with a few basic skills. To help you get started, Poppy Mortiboys-Harrison shares here a beginner's guide to business promotion that includes a crash course in marketing jargon and different t...

12 storytelling techniques to supercharge your pitch

Storytelling is a powerful tool for creating an emotional connection with your audience—and that emotional connection can be crucial to securing funding for your startup. A well-crafted investor pitch needs to hook your audience from the very beginning—and hold their interest until the very end—with a compelling and authentic narrative that generates enthusiasm for your product, your company and your brand. "Facts tell but stories sell," says David Bailey, who shares here the storytelling techni...

Business angels invest €1.2 billion in Spanish startups in 2018

Angel investment in Spanish startups is up 44 per cent on last year, with Barcelona taking the lion's share. While there have been fewer deals, they've increased in value bringing the total amount to EUR 1.217 billion as of October 2018, writes Tim Hinchcliffe. The top investment rounds range from the EUR 11.8 million raised by Travelperk in one of their two funding rounds this year, to the EUR 430 million raised by Letgo. And the top city is Barcelona with EUR 731.4 million,...

10 influencer marketing trends to keep your eye on

Consumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...

How to overcome your fear of failure

Fear of failure is one of the biggest obstacles to success and to overcome your fear, you need to change how you perceive failure. What one person considers a crushing defeat, another sees as a minor setback and a learning opportunity. "The chips aren't always going to fall where you want them to — but if you understand that reality going in, you can be prepared to wring the most value out of the experience, no matter the outcome," writes executive career transition coach Susan Peppercorn. ...

The dark side of inflexibility

Managed properly, flexible working can be as good for employers as it is for employees and companies that aren't embracing the trend toward remote working may find it increasingly difficult to attract and retain top talent. That's not to say that remote working is always plain sailing however—especially for digital nomads who travel the world, living and working remotely in different locations for several weeks or months at a time. In this article, Mark Frary explores how inflexibility can make ...

It’s time for small businesses to get serious about Brexit

The small businesses most likely to thrive post-Brexit are the ones that are already one step ahead of their competitors in planning how to minimize their exposure to risk and maximize their opportunities. As it currently stands the UK is due to leave the EU on 29 March 2019, with a transition period that's due to end on 31 December 2020. While the nature of the UK and EU's future relationship remains uncertain, "very few businesses are going to be immune from the fall-out," says Matthew Cu...

How to protect your small business against a hard Brexit

While some groups are campaigning for Britain's exit from the European Union to be halted altogether, the current political focus is on the terms of the split. After months of negotiation the UK and EU have agreed the draft text of a Brexit deal and, despite continuing controversy, the countdown to Brexit continues. While the implications for small businesses remain uncertain, there are some precautions you can take to soften the impact. In this article, Usman Raza discusses "9 areas your startu...

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