5 go-to podcasts when you need a pick-me-up in business and life

  Although podcasts have been around for more than a decade, they're continuing to grow in popularity. When a busy schedule leaves you with little time for reading, podcasts can keep you informed—or help you learn something new—while you're doing something else such as driving, walking, sitting on a train or doing routine tasks that don't require much attention. There are so many podcasts to choose from nowadays it can be difficult knowing where to st...

How to Start a Business in 30 Days: The Complete Guide

While there are some key decisions to make before launching your own business, by starting small you can be up and running in just 30 days. Thanks to the internet, it's quicker and easier than ever to start your own business and you don't need any special training. What you do need is "an idea, a good plan, the desire to learn and adapt, and the ability to take action," says Candice Landau. Here, she shares a step-by-step guide covering everything from laying the initial groundwork and vali...

9 CEOs share their favorite productivity hacks

When you're working long hours juggling the multiple demands of running a company, it can leave you with little head space for developing the strategies that are going to determine the course of the business. With research showing CEOs work an average of 62.5 hours and attend 37 meetings each week, finding ways to maximise their productivity is crucial for their effectiveness as a leader and for the success of the company. Here nine successful CEOs share their favorite productivity tips and...

3 tips for evaluating the commercial potential of your new startup idea

The 'build it and they will come' approach can prove disastrous for startups. No matter how tempting it is to think other people will love your idea as much as you do, your new product or service isn't going be a commercial success if there isn't a substantial market for it. "Fledgling businesses are often so caught up in the excitement of developing their product or service that it's hard for them to take a step back and really evaluate the commercial potential," writes Amy Shim. Here, she shar...

Designing a styleguide: Elements that go into building compelling products

A brand manual or style guide ensures that every element of your brand identity consistently and accurately portrays the company's values and personality. As well as stipulating the technical specifications for the visual elements of your brand identity, such as the logo, typography and color scheme, it's important to establish guidelines for how photos and other images are used to "convey your product's voice and identity." To help you get started, Jonathan White shares some examples from ...

3 things you need to know about marketing to Generation Z

Having focused on millennial consumers for a long time, marketers are switching their attention to the next generation of influential consumers; the tech-savvy 16-24 year old generation Z. To engage Gen Z consumers, you'll have to make some changes to your current marketing strategies and learn new ways to drive brand awareness and cultivate brand loyalty. Here, Christabelle Tani shares the key takeaways from research into what Gen Z consumers expect from brands and how to leverage these in...

13 of the best SEO tools for auditing and monitoring website performance

You need to make mobile SEO a priority if you want prospective customers to find you. Your website, pages, blog, and content have to be easily accessible to search engines and since the majority of searches are done on Google that means your SEO strategy needs to align with Google's Mobile-first indexing policy, otherwise you're going to slip down the rankings. The best way to make sure you're getting it right is to look at your own site the way Google sees it. Here, Tom Demers shares some of th...

The best small business apps of 2018 you should start using today

Businesses are increasingly finding ways to carry out more of their everyday tasks on smartphones and tablets. And the "multitude of apps and tools now available, to help with everything from admin to accounting, is a real boon" for small business owners, says Henry Williams. With the recent launch in the UK of a free app that helps you avoid hefty penalties by sending alerts about deadlines for filing paperwork and due dates for payment of taxes, Williams shares here some of the best apps for b...

The psychology of color in marketing and branding

Color not only has a crucial role to play in creating your brand identity, it can directly influence people's purchasing decisions. According to research, up to 90% of snap judgments made about products can be based on color alone. Although personal preferences, cultural differences and other factors influence how people react to different colors, there are general associations that can help you determine which colors effectively communicate your brand personality and how consumers perceive your...

How to achieve product-market fit

You know you have product/market fit when customers don't just want a solution to their problem—they want your solution. And they consider your product or service a "must have." Startups need to achieve a high degree of product/market fit or die trying. And most of them will die trying as they run out of cash before they're able to gain enough traction. Here, Hayley Leibson shares a six-step process to product development that "will lead to more efficient use of resources and a high degree of co...

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