Startup School: Advisor Edition

California-based startup accelerator YCombinator is hosting a free 1-day workshop for people "whose full-time job is to inspire, teach, and advise founders or would-be founders." Following the enormous success of its annual Startup School for founders, the company now wants to share its expertise with mentors and advisors. You have until March 31, 2019 to apply for a place on the workshop, which takes place May 4, 2019 in the San Francisco Bay Area. Even if you can't attend in person the or...

These two important elements make up your company culture

Whether it's expressly defined or develops organically, your company culture sets the tone for the working environment and influences everything and everyone connected with the business. As a business leader, you'll want to cultivate a strong, positive culture that fosters mutual trust and respect, encourages creativity, improves performance, increases productivity and contributes to the overall growth and success of the business. With that in mind, this article from Petra Coach e...

13 of the best SEO tools for auditing & monitoring your website in 2019

As a small business owner, search engine optimization (SEO) is an important part of your marketing strategy. SEO improves your website's performance in Google searches to increase the visibility of your business, drive more visitors to your site, and build trust in your brand. And good SEO practices improve the user experience, which in turn helps boost your conversion rate. The best way to ensure a high ranking for your site in Google's search results is to understand how Google evaluates a web...

How SEO and content marketing work together to fuel your online success

When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing a...

Reflecting on my failure to build a billion-dollar company

The secret to success is to set the right goals. And to set the right goals you need to pursue the right definition of success. In a society that glamorizes wealth and power, it's easy to lose sight of your true mission as an entrepreneur. "For years, my only metric of success was building a billion-dollar company. Now, I realize that was a terrible goal," says founder Sahil Lavingia. Here, he shares how redefining his definition of success and realigning his goals helped him salvage his failing...

The simple reason you are failing to be successful

Overcoming obstacles to achieve realistic yet challenging personal and business goals creates a tremendous sense of satisfaction, yet many people get in the way of their own success by consistently engaging in self-sabotaging habits. "It is one thing to have big aspirations -- it is another to achieve them," writes motivational public speaker and self-development author Brian Tracy. Here, he shares a video highlighting four of the most common obstacles to accomplishing goals and how making chang...

Resilience: The antidote to burnout for entrepreneurs

Starting and running a business can be stressful and even the most committed entrepreneur isn't immune to burnout. Resilience is the key to overcoming stress and even if you're not a naturally resilient person, you can learn to develop a resilient mindset. "Resilience is not about being able to power through the challenges and keep going. It's about developing the skills to adapt, recover, and recharge ourselves," writes leadership and executive coach, author, and speaker Beth Kennedy. Here, she...

Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here s...

Survey finds cash-strapped startups thrive

Estimating your start up costs and getting to grips with cash-flow forecasting can be daunting for any first-time entrepreneur or small business owner, yet a new survey shows it may take less funding than you think to launch a new business. The survey also confirms that successful entrepreneurs have a tenacity and tolerance for uncertainty that helps new businesses thrive despite starting out on a low budget. Andrew Martins shares here key findings from the research, which "sought to understand ...

How to find motivation based on your individual work style

Motivation underlies every aspect of human behavior and it's the driving force that keeps us moving forwards to achieve our goals. "Whether you're working on a big goal or just trying to get revved up for the day, getting and staying motivated can be a challenge," writes Gwen Moran. And what motivates one person may not motivate another. Here, Moran shares some top tips to help you identify the key factors that motivate you to do your best work and how to use them to your advantage to keep ...

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.