How technology is changing the European PR landscape

The PR industry is evolving as technology continues to drive change in the way we gather information, leverage digital channels to communicate, and use analytics to measure what does works and what doesn't. PR departments and professionals have an increasingly sophisticated toolkit at their disposal to help them deliver highly targeted and personalized content. To help you better understand and fully embrace the latest tools and technologies, Dmytro Spilka explores here "the emerging trends and ...

How financial modeling helps startups

Before investing time, effort and money into launching a new business, you need to know whether it's financially viable. Creating a customized financial model is a key element of effective business planning. It helps you to identify strengths and weakness in your business, anticipate problems that may affect your cash flow, make informed business decisions, and plan for the future. And a solid financial model is also a pre-requisite if you're looking to raise funding. Here, Kate L. Harrison shar...

Biomorphic Urbanism: A guide for sustainable cities

In an increasingly urbanised environment, our need to maintain a meaningful connection with nature is more important than ever. Humans have an innate love of nature and the absence of natural elements in our everyday environment can impact our health, wellbeing and productivity. Yet half the world's people already live in cities and by 2050 two-thirds of the global population could be living in urban areas. Here, Peter J. Kindel shares his vision of ecology as a key element of urban plannin...

7 goals every project manager should aspire to achieve in 2019

Juggling the multiple challenges of budget constraints, deadlines, client expectations, changing requirements, and team performance, to deliver a project successfully can be daunting for anyone. And even a skilled project management professional can struggle to get a failing project back on track. Here, Marie Erhart shares the goals you need to focus on to ensure each project you work on is better than the last and set yourself up for greater success in 2019 "by improving your performa...

5 common challenges UX designers face — and how to overcome them

Demand for user experience (UX) designers has never been greater and salaries are rising as companies invest more in UX and compete to hire the best talent. And with demand outstripping supply, experienced UX professionals can expect to command a high price for their services as more companies recognize the value they bring to their customers and to the business. Yet despite being a growing industry, there's still a lot of confusion around UX and the role of UX designer. This article explores fi...

The single most important skill for successful business leaders

While being responsive to changes in the market, untapped customer needs, or unsolved problems is more important than ever, achieving a successful transformation is a major challenge for any business leader. Even the most successful businesses reinvent themselves to continue growing and your long-term success may depend on how well you make the jump "from a flattening growth curve to a more promising arc." Here, Sanjiv Yanjnik shares how to manage three critical variables so you can "make sure t...

Forget about growth. Here’s the metric that really matters

The key to achieving sustainable growth is knowing which metrics matter the most during a product's lifecycle. While customer acquisition is a key activity for any business, the success of every SaaS company relies on recurring revenue. If a customer feels they aren't getting value from a product, they cancel their subscription—and that represents a lost revenue opportunity for the business. For product management, the problem is deciding whether to prioritize "what gets new people to sign ...

How to use a logo to reinforce one’s personal branding

Personal branding is all about creating a brand around yourself, rather than a company. It's how you represent yourself in a way that resonates with your audience and position yourself as an influencer or expert in your field. Just as a business logo is a key element of a company's overall brand image, having your own personal logo helps you get noticed and sets you apart from your competitors. In this blog post, Dan Schawber shares some top tips on how to create and use a logo, and the key desi...

AO and L Marks launch a new accelerator for e-commerce startups

A global search is underway for startups keen to develop innovative and customer-centric e-commerce solutions, with applications now open for a new accelerator programme in the North West of England. Online electricals retailer AO is partnering with London-based global startup accelerator L Marks to launch the AO Innovation Lab. Based at AO's high tech, high spec premises at Parklands in Bolton, the 10-week programme offers startups expert mentorship, opportunities to trial products at scal...

The ultimate guide to branding in 2019

With so many options for consumers to choose from, it's your brand that sets your business apart from your competitors. Branding is a powerful business tool and in an ever-changing marketing landscape, you need to constantly re-evaluate your branding strategy to keep pace with the latest trends in technology and consumer expectations. The competition to win customers is tougher than ever and businesses that don't take full advantage of branding and marketing opportunities will be left behin...

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.