Entrepreneurs: Your business is doing well, but what about your own mental health and wellbeing?

While there are many benefits to being your own boss, entrepreneurship can be demanding and stressful and the pressures of business ownership can leave entrepreneurs vulnerable to mental health problems. And when you're immersed in the day-to-day challenges of building a successful business, it can be easy to miss the initial symptoms. Anyone can find they're struggling with the challenges they face and it's important to "occasionally step back and consider how these are impacting their mental o...

The real customer acquisition cost formula

Understanding how well your business is performing, identifying weak spots in your strategies and taking appropriate steps to improve them can be challenging and there are several important business metrics involved. When it comes to improving profit margins, being able to measure the cost of convincing a potential customer to buy a product or service is crucial. Taking Google Drive, Salesforce as a B2B example and Facebook as B2C, Andrey Brych shares here some top tips for carrying out an accur...

The ultimate guide to email marketing

The digital marketing landscape is constantly evolving with new technologies and multiple channels available, yet email continues to be one of the most reliable and cost-effective ways to connect directly with consumers, increase brand awareness and build authentic relationships with your customers. With so many marketing emails vying for their attention however, the challenge is to stand out in an overcrowded inbox. To help you achieve your marketing goals, Chrisitina Perricone shares here some...

This chart will show you when you can multitask and when you can’t

Despite considerable research showing the human brain can't fully focus on more than one task at a time, employers continue seeking job candidates who excel at multitasking. Although becoming proficient at certain tasks makes it easier for us to quickly switch between them, we usually take longer to complete them—and we're more prone to making mistakes when our brain has to constantly refocus. According to some research however, there are times when juggling multiple tasks can be productive...

Women on the verge of entrepreneurship: Why you should and can take the leap today

Becoming an entrepreneur is less of a risk than women might think. Our commitment to meeting our responsibilities at home and at work—and a tendency to put the needs of others first—may account, at least in part, for why there are fewer female than male entrepreneurs. Yet our strong sense of values and commitment to honoring "any promise we make or goal we set" are also the "marks of the best entrepreneurs." And rather than letting them hold us back, we should embrace these traits and make them ...

What it takes to successfully scale your startup

The transition from startup to scaleup can be challenging and it's important to have an effective strategy in place to prepare your business for successful growth. The key is to lay a solid foundation that will help you achieve a healthy growth rate. If you scale too rapidly you risk making mistakes that may be difficult to remedy later and if you scale too slowly you could miss out on valuable opportunities, says Bill Clark. Here, he shares a few things to keep in mind when planning your scalin...

Seven steps to achieve product market fit

The biggest cause of startup failure is running out of money before achieving product-market fit. "Entrepreneurs often get so excited about what they have built that they overlook the market demand/need and they build a solution in search of a problem," writes Pourya Moradi. To help you achieve repeatable, scalable and profitable growth, he shares here a seven-step guide to achieving product market fit—from accurately identifying the pain point to maintaininga healthy customer lifetime value to ...

A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...

Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—wh...

How to build (and maintain) an effective LinkedIn network

A strong business network helps you thrive as an entrepreneur and helps your company prosper. And given how easy it is to connect with people through online networking, it's more important than ever to focus on establishing genuine connections and nurturing mutually beneficial relationships. As the leading platform for professional and business networking, LinkedIn not only helps you create and nurture online relationships it can also help you build better face-to-face relationships. Here, Lizab...

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