This accelerator is helping to solve some of the world's most pressing environmental problems

It's said that more than 50 per cent of new businesses fail within the first five years, yet the five-year survival rate of startups that participate in business incubators or accelerator programs is reported to be between 75 and 87 per cent. Accelerators can also help cut the cost of launching a startup by as much as 50 per cent, writes Kate Harrison. Here, she interviews Dawn Lippert, CEO of Elemental Excelerator—an accelerator in the non-profit sphere—to discover how it differs from othe...

How to define your target market

The better you understand your target market, the better you'll understand how and where to reach the people most likely to buy your products or services. Defining your target market is one of your most important tasks as an entrepreneur as it lays the foundation for every aspect of your overall marketing strategy. "The right target market increases your chances of success because you can communicate better with a well-defined group," writes Tim Berry who shares here his top tips for accurately ...

If you want a dream career, ask yourself these 3 questions

Many people stay in an unfulfilling career, or continue working at a job they're not enthusiastic about, because they want to retain the salary, benefits or status it confers. They dread Monday mornings and Friday afternoons can't come soon enough. When work plays such a big part in our lives it shouldn't be "this negative thing that people resent," says entrepreneur, blogger, and podcaster Darius Foroux. Here, he shares here three questions you need to ask yourself to help you fi...

Why learning more isn’t always better

Entrepreneurs often spend much of their time consuming information when it might be better spent putting their ideas into action. With 24/7 access to free online courses, blogs and podcasts making it easier than ever to further our education, "constant reading, researching, and learning can give aspiring entrepreneurs a false sense of accomplishment," says Aytekin Tank. Here, he explores the importance of stimulating your creativity by approaching each new venture with a fresh curiosity, re...

How to think about (and reduce) risk when you’re starting your own business

To reap the rewards of running a successful business you need to be prepared to take some risks. While entrepreneurs are known for being more risk-tolerant than most other people, there's a big difference between taking calculated risks and being reckless. Here, Brian Marcel shares four questions to help you think about risk well before you launch. He also shares the steps you can take to minimise risk and overcome some of the financial and other challenges inherent in starting your own business...

6 easy ways to maximize your time at a trade show

Trade shows offer entrepreneurs and small businesses ample opportunities to increase brand awareness, build relationships and convert leads into customers and careful planning is crucial for getting the most out of them. "It's easy to get lost in all the chitchat and swag handouts at trade shows if you don't go in with focused intention," says digital marketing expert Todd Giannattasio. Here, he and some of his fellow entrepreneurs from YEC Next share their top tips for successful trade show par...

Power up social media strategy with these 4 tech tools

While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores ...

Successful founders will nail at least 8 of these 10 questions in a VC pitch

Proving to VCs that your business is worth investing in can be a daunting process. Apart from being able to deliver a persuasive presentation with a carefully crafted pitch deck, you also need to be prepared for some tough questions. Some of the most important questions are the ones that don't get asked aloud and knowing what investors may be thinking about during your pitch will help you answer them proactively. Here, Larry Kim shares the questions Parul Singh—a principal at the venture ca...

To be your most productive self, you need to set the right goals

When it comes to leading a more organized and productive life, it's often the smallest changes to your daily habits that create the biggest impact. Yet the most frequently recommended tips and tricks for boosting productivity may not work equally well for everyone. So the first step in your plan to become more productive is figuring out what works best for you. And the second step is turning productivity into a sustainable habit. Here, tech founder and CEO Isa Watson shares her top tips for putt...

5 data-backed social media trends you need to know for 2019

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...

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