Why brands should ask customers for feed-forward, not feedback

Although customer feedback is an important tool for assessing your company's performance, it can be limiting. Feedback from a dissatisfied customer highlights the mistakes you've made, and gives you an opportunity to correct problems, while feedback from a satisfied customer about what you did well only helps you maintain the status quo. Asking your customers for feed-forward, on the other hand, creates opportunities for the future. Here, marketing leadership expert Thomas Barta shares how to us...

The five barriers to women in business

The UK economy stands to benefit from a £250 billion ($326 billion) boost by closing the gender gap in entrepreneurship. Following independent research into the barriers women face to starting a business, the UK treasury is planning to increase the number of female entrepreneurs in the UK by 50 per cent. While the recommendations call for greater transparency to combat gender bias in funding, lack of finance isn't the only challenge facing female entrepreneurs. Here, successful women share ...

Why bootstrapping might be the best way to fund your startup

Despite startup culture emphasizing outside investment, the vast majority of startups are self-funded. While third party funding can accelerate growth, it is possible to  build a successful business from scratch using your own resources. And there are some advantages to bootstrapping rather than trading equity for up-front investment. Here, Tim Berry explores the pros and cons of bootstrapping compared with raising finance from venture capitalists or angel investors—and share...

Here’s how you can stop deadlines from stressing you out

Stress is one of the main causes of anxiety and depression—and research shows that working to tight deadlines is one of the most common causes of workplace stress. While the pressure of meeting deadlines can sometimes makes us more productive, when our stress levels increase above a certain level our performance starts to decrease. The key to avoiding deadline-induced stress is to make deadlines work for you instead of the other way round, says Loni Klara. Here, she shares five techniques for se...

The 16 best digital marketing tools in 2019

Digital marketing offers a high return on investment and there are various tools available to help you get the biggest bang for your buck. As an entrepreneur or small business owner you may not have a lot of cash to spend, yet you also need to invest your time wisely. Tools that automate repetitive and time-consuming tasks, such as data collection and analysis, reduce your workload and free up more of your time to focus on planning your marketing strategy and optimizing your campaigns. Here, Lin...

The 5 best ways to make business connections, according to master networkers

Whenever you connect with other entrepreneurs you create valuable opportunities for boosting your visibility, gaining credibility, and forging important relationships—all of which are crucial for building a successful business. And by developing the right approach to networking, you'll increase your chances of getting high quality introductions to potential business partners, clients, or investors. Here, Malak Saleh shares "five key lessons" from high-profile executives and entrepreneurs on...

Tips for creating an effective equity crowdfunding campaign video

Combine the reach of equity crowdfunding with the power of video and you have the ideal opportunity to attract potential investors with an engaging, memorable and compelling video pitch. The additional upfront cost of creating a good campaign video "can pay off big time," says Bill Clark, as campaigns featuring videos raise more than twice the funds of campaigns without them. Here, he shares some top tips for creating a video pitch that sparks the imagination, highlights potential for growth, an...

How to bulletproof your fundraising deck

For your pitch deck to stand out among the hundreds doing the rounds every year, it needs to clearly articulate why your startup offers a great opportunity for potential investors. While you want your presentation to be engaging and persuasive, it also needs to be honest and authentic. And that means any assumptions you make must be backed by solid market research and verifiable data. To help you bulletproof your deck, Christoph Janz shares here a few "things you need to keep in mind when you pr...

This method can help you figure out if you have the right job

If you constantly feel dissatisfied at work it could be because your job, career or employer is at odds with your personal values. Although the concept of meaningful work is different for everyone, there's a strong link between job satisfaction and personal values. Working in an environment that conflicts with your personal values impacts your productivity, leaves you feeling demotivated, and makes it harder to achieve your career goals. Here, Art Markman shares how to take stock of your current...

What every entrepreneur should know about growth hacking

In today's crowded market, entrepreneurs can struggle to be heard above the noise and those who understand growth hacking already have a competitive advantage. To stay ahead of the game, you first need to know where you're going. Then you need to find the fastest and most cost-effective way to get there. And that means throwing out the traditional marketing playbook and narrowing your focus to what is testable, trackable and scaleable. To help you decide if this experimental approach i...

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.