A strong company culture can boost your bottom line and how you behave as a leader drives the kind of culture you create. While your employees' actions, behaviors and business practices need align with the company's core values, those core values will lose credibility if you're not leading by example. And it's easy to lose focus when you're growing the business. Piyush Patel discovered this the hard way when he realized there was a disconnect between the core values he'd established for his company and the rules he was asking the team to follow. To help you avoid making the same mistake, he shares here how to steer your company towards a culture of positivity and growth.