You can create an unforgettable customer experience without breaking the bank

Knowing how to deliver an exceptional customer experience gives your business a competitive advantage. Although some businesses use customer service and customer experience interchangeable, they're not the same thing. Customer service is only a part of the customer experience, which describes the entire customer journey from their initial awareness of your company, product, or service through to their purchase and use of the product or service. It's the sum of all the interactions a customer has with your company, product or service and how they perceive the company. So how can you create the best possible customer experience without breaking the bank? 12 successful entrepreneurs from Young Entrepreneur Council share their top tips here.

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