By accepting you will be accessing a service provided by a third-party external to

Words of wisdom: Ad language impacts landing page conversions

While your website home page introduces visitors to your brand and your content pages continue the story, it’s your landing page that converts site visitors into leads and new research shows how choosing the right words for your landing page can boost your conversion rate. The study, involving more than 74 million landing pages, explores how reading ease, page length, and emotion impact conversion and reveals some surprising findings.

[Read the full article on]

5 costly mistakes to avoid when consulting
3 ways to use micro-influencers to grow your busin...

Related Posts


Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.