Why you need to pitch to investors' hearts, and not their pocketbooks

Convincing potential investors to write you a check isn't easy. They need to know how your business is going to make money, in what timeframe and what the return on their investment is going to be. And your investor pitch needs to include solid financial projections to back up your claims. Return on investment isn't the first thing to address in your pitch, however. "Instead, you should focus on the impact their investment will make," writes business coach Bruce Eckfeldt. Here, he shares how to sell investors on your business by showing them how their money will have impact.

[Read the full article on inc.com] 

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