Your best brand ambassadors are happy customers and one of the best ways to promote your business is to actively encourage your customers to recommend you to their family, friends, and others. "When people hear about something from someone they trust, they'll instinctively trust that recommendation," writes Rose Leadam. Here, she explores key findings from new research—presented as an infographic—that reveals the power of word-of-mouth and why it's important to have a marketing strategy that can effectively harness that power.
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