Why every product you make should pass this 5-question test

To be successful as an entrepreneur you need to add value to the lives of your customers, whether it's through the products or services you create or the way in which you deliver them. Yet the same products that provide the convenience and ease of use that we seek as consumers can also be detrimental to our health and wellbeing. "What's true of snack foods is also true of the technologies we use," writes Thomas Goetz, and "it's the responsibility of every entrepreneur to consider the impact of the companies we're building and the products we're crafting." Here, Goetz shares a simple five-question checklist to put to your company or product to see if it passes the "Doughnut Test."

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