For businesses across a wide range of industries, being able to adapt to change is crucial for their survival. Yet, despite the imperative to keep pace with a constantly evolving and increasingly competitive business environment, many organizations struggle to transform themselves successfully. "Change creates an identity crisis," says Lior Arussy, CEO and president of a global transformation consultancy. Here, he shares with Sally Percy the reasons why change programs often fail and what leaders can do to successfully implement a change initiative.
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