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Why chat may be king of the new mobile landscape

According to recent studies, Americans are using their smartphones for messaging more than anything else. Companies that have picked up on the trend are also turning to social apps to engage customers and using chatbots to provide information, recommendations, and services. Facebook already allows third party bots to connect directly to its Messenger app, as do other messaging platforms, with Apple, Google and Microsoft also joining the chatbot revolution. This article explores some of the dominant messaging apps and their functionality.

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