Despite startup culture emphasizing outside investment, the vast majority of startups are self-funded. While third party funding can accelerate growth, it is possible to build a successful business from scratch using your own resources. And there are some advantages to bootstrapping rather than trading equity for up-front investment. Here, Tim Berry explores the pros and cons of bootstrapping compared with raising finance from venture capitalists or angel investors—and shares some top tips on how to make bootstrapping work for your business.
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