What you think is a “sales” problem is more likely a marketing problem

The key to success in sales and marketing is to achieve the right balance between them. Yet they're so closely related people are often unsure where one ends and the other begins. Although they share the common goal of boosting revenue, they each play a different role in the sales pipeline. And with a better understanding of the difference between them, you can allocate resources more effectively. With that in mind, Jason Lemkin shares here the story of how a company raising extra money to "make sales more repeatable" was looking to solve the wrong problem.

Image credit: Helloquence, via Unsplash 

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