As a technical founder, it is important to develop a basic understanding of marketing. No matter how great your product is, if you rely on the belief that "if you build it, they will come" the chances are you'll build the wrong product for a market that doesn't exist. And your startup stands little chance of success if you burn through cash developing a product no one needs or wants. Having learned the hard way, Hamlet Batista shares his top tips how technical founders should approach sales and marketing.
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