What small businesses need to know about lead generation

You need to continually create fresh interest in your products and services to expand your customer base and grow your business. Acquiring new customers is a challenge for any small business and your success depends on being able to identify potential customers and knowing how to reach them. The best way to attract consumer attention and boost sales is through effective lead generation. Here, Jennifer Post shares some top tips on the importance of understanding your target audience, building a relationship with potential customers, and using digital and social media channels effectively to grow your sales pipeline.

​ Image credit: Shutterstock/Creative Labs

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