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The terms marketing, advertising and branding can be confusing for entrepreneurs who are just starting out. While all three components work together to boost your company's reputation and increase sales, there are crucial differences between them. Taking the time to understand these differences not only helps you speak more knowledgably about your business and strategy it also enhances your credibility—especially when it comes to pitching your business to potential investors. Here, entrepreneur, consultant and author Peter Gasca shares a simple way to explain each concept and how they can apply to your business.
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