By accepting you will be accessing a service provided by a third-party external to

What is the difference between marketing, advertising, and branding? A simple analogy to help explain

The terms marketing, advertising and branding can be confusing for entrepreneurs who are just starting out. While all three components work together to boost your company's reputation and increase sales, there are crucial differences between them. Taking the time to understand these differences not only helps you speak more knowledgably about your business and strategy it also enhances your credibility—especially when it comes to pitching your business to potential investors. Here, entrepreneur, consultant and author Peter Gasca shares a simple way to explain each concept and how they can apply to your business.

[Read the full article on] 

Image credit: Getty Images 

Respect your competitors!
4 things founders & management teams need to consi...

Related Posts


Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.