What is a landing page? All your questions, answered

When you're generating leads for your business, sending visitors to a targeted landing page rather than your homepage can dramatically improve the effectiveness of your online marketing. And you may a few landing pages on your website to avoid missing out on a key opportunity to convert a higher percentage of visitors into leads, says marketing expert Ellie Mirman. Here, she shares an overview of what landing pages are, why they're so critical, and the most important elements for building effective landing pages.
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