European businesses raised a record-breaking total of €16.9 billion in capital investments last year, with machine learning and artificial intelligence companies leading the field. While this may suggest it's the ideal time to start a company in Europe, there are some obstacles you need to be aware of, writes CEO and co-founder Wagas Ali. Apart from language barriers, there are also significant cultural differences that can impact your marketing and customer experience strategies. Here, Ali shares how to overcome these challenges to reach customers in different parts of the world while making sure nothing is lost in translation.
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