In today's crowded market, entrepreneurs can struggle to be heard above the noise and those who understand growth hacking already have a competitive advantage. To stay ahead of the game, you first need to know where you're going. Then you need to find the fastest and most cost-effective way to get there. And that means throwing out the traditional marketing playbook and narrowing your focus to what is testable, trackable and scaleable. To help you decide if this experimental approach is right for you, Oren Greenberg shares here an overview of growth hacking, how it can take your business to the next level, and the challenges you need to be aware of.
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