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What does it take for a startup to achieve product-market fit (PMF?)

 Understanding what product-market fit means for your startup can inspire new ways to create value for your customers and growth for your business. Despite being a common concept in the startup world, it isn't always immediately obvious when you have product market fit. And while it's not the only thing that matters, product-market fit "is arguably the most significant indicator of startup success," writes Emily Bauer. In this blog post, Bauer shares what product-market fit really means, how to achieve it, how to recognize when you've achieved it,  how to measure it, and how to maintain it.

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