Using experiments to launch new products

Innovation can help your business to grow. And when it comes to introducing new products or services, experimentation can help you refine your ideas and decide which one to go ahead with before you commit significant resources to the project. Yet many companies miss valuable opportunities because they don't know how to experiment effectively. If you're looking to test new products experimentally—and understand how introducing them may impact your business—Jeff Fossett, Duncan Gilchrist and Michael Luca share here some guidelines for getting started.

[Read the full article on hbr.org] 

Image credit: Martyn Goddard / Getty Images 

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