Although crowdfunding is most often associated with project-specific fundraising campaigns offering early access to a startup's product or other tangible reward, it also gives companies an alternative way to raise capital other than venture capital or angel investment. Platforms specializing in equity crowdfunding allow almost anyone to buy shares in a startup they care about—and they can be a boon for startups that struggle to gain venture backing. To help you choose a suitable platform for your business, Sherwood Neiss shares here how the leading platforms rank, as of June 2018.
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