Building a strong brand isn't just about solving customer problems; it's about outshining the competition. You need to know how much customers care about the problem before you put too much time and effort into solving it, says 3-times founder and early-stage accelerator leader Brian Scordato. And understanding what customers care about most in the product you're developing is key to creating something they love and establishing a differentiated position in the market. Here, Scordato shares the three-step process Baron Fig founder Joey Cofone used to create "a strong brand in a seemingly crowded market."
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