Whether it's expressly defined or develops organically, your company culture sets the tone for the working environment and influences everything and everyone connected with the business. As a business leader, you'll want to cultivate a strong, positive culture that fosters mutual trust and respect, encourages creativity, improves performance, increases productivity and contributes to the overall growth and success of the business. With that in mind, this article from Petra Coach explores the two key elements you need to focus on when it comes to defining your company's identity and shaping its culture.
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