There are billions of clicks, views and sign-ups on social media every day and its constant presence in the lives of so many consumers makes it an essential—and powerful—tool for marketers. Having a social media presence without an active social media marketing strategy can be just as bad for business as having no presence at all. From improving brand awareness and connecting with your target audience to increasing website traffic and driving sales, Kristen Baker shares here everything you need to know about creating effective social media marketing campaigns to help you reach your business goals.
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