The ultimate guide to responding to positive and negative Google reviews (with examples)

Rather than necessarily being bad for business, negative online reviews offer you an opportunity to improve your customer service and brand perception while positive reviews provide opportunities for engaging with customers and showing your appreciation. It's important to remember that failing to live up to a customer's expectations may reveal aspects of your products or services that need improving. Whether it's a case of protecting your reputation or enhancing it, what matters most is how you respond. Here, Mor Assouline shares his top tips for dealing with both negative and positive customer feedback with examples for both.
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