Successful products are built with the end-user in mind and having a deep understanding of your target audience is crucial. This is where product marketing comes in. It sits at the intersection between product development, sales and marketing and focuses on connecting the right products with the right customers to drive sales. In this blog post, Kristen Baker explores how product marketing fits into your company's overall marketing efforts, describes your responsibilities as a product marketer, and shares some top tips on how to successfully market a product.
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