By accepting you will be accessing a service provided by a third-party external to

The ultimate guide to product marketing in 2019

Successful products are built with the end-user in mind and having a deep understanding of your target audience is crucial. This is where product marketing comes in. It sits at the intersection between product development, sales and marketing and focuses on connecting the right products with the right customers to drive sales. In this blog post, Kristen Baker explores how product marketing fits into your company's overall marketing efforts, describes your responsibilities as a product marketer, and shares some top tips on how to successfully market a product.

[Read the full article on] 

A complete guide to forecasting sales in a SaaS bu...
These 5 workplace habits might speed up cognitive ...

Related Posts


Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.