The digital marketing landscape is constantly evolving with new technologies and multiple channels available, yet email continues to be one of the most reliable and cost-effective ways to connect directly with consumers, increase brand awareness and build authentic relationships with your customers. With so many marketing emails vying for their attention however, the challenge is to stand out in an overcrowded inbox. To help you achieve your marketing goals, Chrisitina Perricone shares here some top tips for an effective email strategy.
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