Marketing has changed considerably in recent years and what was once considered an art is now a blend of creativity, strategy and technology. As social media became a tool for brands to connect with consumers, search engines started using advanced ranking algorithms, and browsing online became increasingly personal, marketers have had to move fast to keep up with the latest trends. And with artificial intelligence and data-driven marketing gathering momentum, the marketing landscape is continuing to evolve. Here, Chandar Pattabhiram shares the key skills a good marketer needs to master to keep pace with advances in technology and changes in consumer behaviour.
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