As an entrepreneur, you may have developed sales skills that help you convince investors, attract business partners, or hire talented employees. When it comes to selling your products or services to prospects however, your success depends less on having the best product and more on building the best relationships. A sales call doesn't start when you're sitting in front of a prospect, says sales expert Maura Schreier-Fleming. It starts with research and preparation, so you can start every sales call armed with an effective plan to help you control the meeting and ask the right questions. Here, Schreier-Fleming shares her top tips for less stressful—and more successful—sales calls.
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