The real customer acquisition cost formula

Understanding how well your business is performing, identifying weak spots in your strategies and taking appropriate steps to improve them can be challenging and there are several important business metrics involved. When it comes to improving profit margins, being able to measure the cost of convincing a potential customer to buy a product or service is crucial. Taking Google Drive, Salesforce as a B2B example and Facebook as B2C, Andrey Brych shares here some top tips for carrying out an accurate analysis of your own customer acquisition cost.​
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