The psychology of color in marketing and branding

Color not only has a crucial role to play in creating your brand identity, it can directly influence people's purchasing decisions. According to research, up to 90% of snap judgments made about products can be based on color alone. Although personal preferences, cultural differences and other factors influence how people react to different colors, there are general associations that can help you determine which colors effectively communicate your brand personality and how consumers perceive your products. Here Gregory Ciotti addresses some misconceptions about the psychology of color and shares the key findings from research into how colors affect consumer behavior.
Image credit: Sharon McCutcheon, via Unsplash
The best small business apps of 2018 you should st...
How to achieve product-market fit

Related Posts


Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.