Businesses of any size can benefit from the chatbot revolution that's already transforming the customer service space. Bots allow you to reach consumers 24/7 and improve the customer experience through personalized interactions and opportunities to gather actionable data. And the improved efficiency compared with traditional call centres can "make a truly extraordinary impact on a company's bottom line (not to mention the immeasurable impact it has on customers' feelings about the company)," writes Purna Virji. In this blog post, she shares "how you can harness bot-power to build strong, lasting relationships with your customers" with her 3-step plan to make conversations convert.

[Read the full article on moz.com