The main difference between selling to consumers and selling to other businesses is that in B2B sales you'll be dealing with professional buyers whose job it is to get the best possible deal. The relationship between suppliers and buyers can be a complex one. And while buyers may say what they care about most is product and price, the overall sales experience can be a deciding factor. So no matter how great your product or service, you need a solid sales strategy to build a successful relationship with your business customers. Here, Rieva Lesonsky shares her top tips for connecting with B2B leads and laying the foundations for profitable relationships.
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