The benefits of being an outsider: Why brands are hiring marketers with no sector experience

Diversity of thought is a key ingredient for creativity and problem solving. And a reluctance to hire marketers from outside your sector means you're missing out on the fresh perspective an outsider can bring to your marketing strategy. Marketing is a highly transferable skill and with the blurring of boundaries between sectors there's no reason why someone can't take what they've learned in one sector and apply it to another, writes Molly Fleming. Here, she shares some top tips from experts on how individuals and brands can reap the benefits and manage the challenges of multi-sector marketing experience.
3 tips for honing your leadership habits
Fact-check: What does Brexit really mean for Europ...

Related Posts

 

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.