The benefits of being an outsider: Why brands are hiring marketers with no sector experience

Diversity of thought is a key ingredient for creativity and problem solving. And a reluctance to hire marketers from outside your sector means you're missing out on the fresh perspective an outsider can bring to your marketing strategy. Marketing is a highly transferable skill and with the blurring of boundaries between sectors there's no reason why someone can't take what they've learned in one sector and apply it to another, writes Molly Fleming. Here, she shares some top tips from experts on how individuals and brands can reap the benefits and manage the challenges of multi-sector marketing experience.
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