Knowing how to measure the effectiveness of your online advertising campaigns is essential for any business and cost per acquisition (CPA) is one of the most important metrics for calculating the return on your investment. Whether conversion is represented by a sale, click, registration, or download, "the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition," writes Clifford Chi. Here, he shares an overview of how to calculate your CPA and how the bidding process works, together with 'some principles for crafting creative and convincing ad copy.'
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