The 8 most popular and effective uses of video marketing

Video is one of the most powerful marketing tools available to you and it's becoming increasingly popular across every platform and channel. An estimated one third of all online activity is spent watching videos. So you not only need to incorporate video into your marketing strategy, you'll want it to play a central role. "Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways you can possibly interact with your customers, short of a face-to-face conversation," writes Torrey Tayenaka. To "give you a sense of this format's versatility," Tayenaka shares here some of the most popular and effective ways you can put video marketing to work for you.

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Image credit: AzmanL / Getty Images 

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