The 5 most important negotiation skills you must master

The art of negotiation is a key skill to master for success in any business or career. As an entrepreneur or small business owner, almost everything you do involves transactions with other people. And almost every transaction—from the smallest purchase to a major contract—is open to negotiation. If you can't negotiate effectively, you'll miss out on getting the best deals possible and undermine your business potential. Here, business coach and author David Finkel shares his top tips for mastering the five most important negotiation skills.

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