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Proving to VCs that your business is worth investing in can be a daunting process. Apart from being able to deliver a persuasive presentation with a carefully crafted pitch deck, you also need to be prepared for some tough questions. Some of the most important questions are the ones that don't get asked aloud and knowing what investors may be thinking about during your pitch will help you answer them proactively. Here, Larry Kim shares the questions Parul Singh—a principal at the venture capital firm Founder Collective—asks herself when evaluating a business.
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