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Should you scale or should you grow? (The 2 strategies are not the same)

Deciding whether to grow your business depends on how you define success. And if you're confused about the difference between creating a business model for growth or for scalability you'll struggle to develop an effective strategy to achieve your goal. "Growth and scaling are different approaches and neither one is "better" than the other. Each has its strengths and weaknesses," write Pete Canalichio and Mark Di Somma. Here, they share what separates one approach from the other and the factors to consider when deciding which is right for your business.

Image credit: Shutterstock 

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