The biggest cause of startup failure is running out of money before achieving product-market fit. "Entrepreneurs often get so excited about what they have built that they overlook the market demand/need and they build a solution in search of a problem," writes Pourya Moradi. To help you achieve repeatable, scalable and profitable growth, he shares here a seven-step guide to achieving product market fit—from accurately identifying the pain point to maintaininga healthy customer lifetime value to cost of acquisition ratio (LTV/CAC).
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