When it comes to fundraising for your startup, there's no perfect formula that guarantees success. However, you do need a strategy that will maximize your chances of attracting attention, building relationships and getting your business in front of the right investor at the right time. The key is to do your research and put the necessary time and effort into planning your approach "before you hit the fundraising trail." In this article, seasoned venture capitalist Mark Suster breaks down in detail the six essential steps you need to include in your preparation.
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