While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores here "how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space."
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