P&G’s new digital ad strategy only works for them

Procter and Gamble (P&G) is cutting back some of its targeted advertising on Facebook. As a multinational manufacturer of household and personal care products and the biggest advertiser on the planet, P&G can afford to take a broad approach to advertising. For most companies, however, it would be a huge mistake not to use all of the tools Facebook offers.

[Read the full article on venturebeat.com]

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