Marketing is crucial for the success of any business. Yet knowing how important it is to create and implement an effective marketing plan is one thing; putting the theory into practice is another. As a small business owner, you face various marketing challenges that large businesses with marketing teams and big budgets don't have to contend with. To help you decide what works best for your business and where to focus your effort and resources, this article explores some of the most common challenges small business owners struggle with and how to overcome them.
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